Google plans to introduce a new feature in its email service, Gmail, to confirm the authenticity of certain accounts by displaying a blue tick check mark.
This move aims to help users differentiate between genuine senders and impersonators.
The badge will appear alongside the names of companies that have adopted the Brand Indicators for Message Identification (BIMI) feature, which necessitates senders to use strong authentication and verify their brand logo to display a brand logo as an avatar in email.
This feature will aid in identifying and halting spam, benefiting both users and email security systems.
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The feature that will be rolled out from May 3 will assist companies in enhancing their brand trust by bolstering confidence in email sources.
Google’s Gmail will now join other digital platforms like Facebook, YouTube, Instagram, Pinterest, and TikTok that have introduced verification badges.
As of today, Gmail is beginning to roll out the blue verified checkmarks across both Workspace accounts and personal Google accounts; therefore, it is likely that you will start to see them very soon.
Recently, LinkedIn also launched their version of this feature, whereas Facebook and Twitter have gone a step further by monetizing the badges and charging users for them.
The Google Blue check mark has been introduced following Elon Musk’s removal of all previous Blue badges from the platform.
Google now offers Blue ticks to individual users for $8 per month and Gold ticks to organizations for $1,000.
Meta is also experimenting with paid verification for Instagram and Facebook, which costs $11.99 per month on the web and $14.99 per month on mobile.
Mark Zuckerberg, CEO of Meta, has stated that a “Meta Verified” account will provide verified badges to users, which will improve their visibility on the platforms, as well as prioritize customer support and other benefits.